Pride, Pronouns, and Purpose.
As a preeminent global provider of marketing and communications, IPG plays a pivotal role in empowering communities around the world to be open and empathetic to all of humanity and the environment. Promoting inclusive spaces and fostering a sense of belonging for the LGBTQ+ community is at the center of PLUS’s mission to IPG employees.
We work to ensure that IPG policies and practices are inclusive of our LGBTQ+ employees. We also aim to provide our teams with the resources to attract and retain LGBTQ+ talent, while championing the power of our work to accurately reflect the needs and interests of LGBTQ+ consumers.
As an open group, we work with our allies and community to educate and inform all employees about issues facing the LGBTQ+ community. While delivering on this broad agenda, we look to build a tight-knit community of professionals who support each other through networking, career development and camaraderie.
To learn more about our BRG's purpose and mission click here to visit our infosheet.
Our previous title, IPGLBTQ+, was symbolic of our dedication to inclusion as all the letters stand for important identities within the LGBTQIA+ community - Lesbian, Gay, Bisexual, Transgender, Queer/Questioning, Intersex, Asexual, and more (+) – the name inherently excludes many other identities, and if we're honest, was not the easiest to say.
We decided to simply rename the group PLUS, to show and accept our ever-expanding network of diverse members.
In approaching our logo redesign, our goal was to achieve a streamlined and simple visual representation of our group. The logo includes the subtext: “LGBTQIA+ COMMUNITY AND ALLIES” to highlight the intent of our group to be inclusive of both the members of the LGBTQIA+ community and our allies.
Our design concept includes the incorporation of the plus (+) sign embedded in the negative space of the logo.
The colors of the design are interchangeable to incorporate any inclusive color schemes, including transgender and other identity flag colors, Black and Brown communities, and individualization of future programs/initiatives.